Using Trade Shows to Effectively Market Your Business

No matter what industry you’re in, chances are there is a corporate event or trade show that provides you with a chance to highlight your successes as a business and swap business ideas with other leading members at least once a year. Your expenses can be substantial in regards to the money spent on travel expenses, booth space, and marketing material, as well as time spent on planning and organizing. So how do you get the most out of attending a trade show and ensure that you’re able to recoup some of your losses through growing your business? You can start by hiring a trade show logistics company! Read on to find out valuable tips on how a trade show logistics company can help you save time and energy that you can put into doing what you do best: marketing your business.

trade-show-marketing

A trade show logistics company can help you save valuable time and energy that you can put into doing what you do best: marketing your business.

Trade Show Marketing Tips

So you want to attend a trade show with your business. You’ll not only need to decide the right one to attend, you’ll also have to develop a plan to get the most out of your investment. Do your research ahead of time to decide which trade show is in alignment with your company’s goals. Look for relevancy to your industry and see if you recognize any big names or the names of potential partners, clients, or competition. Decide what you want to get out of the experience: do you want to build up your marketing lists (newsletters, social media followers), meet clients and investors, or just increase your company’s exposure? Planning ahead and choosing the right market and goals are essential to getting the most out of the experience.

Benefits of Using an Expo Logistics Company

A big part of planning ahead is figuring out how and when you’ll have your exhibit delivered to the show. If you have large, expensive, or heavy pieces, it may not be practical or even possible for you to handle the delivery on your own. Trade shows operate on a very strict timeline and if you are unable to meet deadlines, the whole show can be ruined. You need to focus on marketing your business at the show and generating results for your company. Hand over the time-consuming aspect of meeting the shipping deadline to the logistics experts, who will be able to handle it in a flawless fashion and leave you stress-free.

AFP Global Logistics

For a customized logistics handling experience that places your needs above all else, AFP Global Logistics is the best and only choice! Our AFP Expo division is specifically designed with your trade show needs in mind. For more information or to start designing your own logistic solutions today, get in touch with AFP at 410.590.1234 (toll-free 800.274.9452), email us at info@afplus.com, or fill out our quick and easy contact form here!

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AFP Global Logistics is a specialized logistics provider that supplies customized, personal logistics services to the Mid-Atlantic region and around the world. From Maryland to Las Vegas, our services are designed to save our clients time and money and alleviate their stress. For more than two decades, weve helped clients ship products across the country and around the world. Were familiar with the logistics industry, and recognize the time constraints involved with shipping important cargo.
7504 Connelley Dr
Hanover
MD
21076
USA
Whether your logistics needs to travel by land, sea, air or rail, AFP is ready to provide expert service. Well book your freight and make sure it reaches the final destination when we say it will. Ship your products with the confidence that comes from dealing with a total logistics solution provider who cares about your logistics as much as we care about you. To find out more about AFP, give us a call at 410-590-1234 or visit our website at www.afplus.com!
7504 Connelley Dr
Hanover
Maryland
21076
USA